About Me

ABOUT DETOUR.STORE

FEEL IT. WEAR IT. OWN IT.

Detour.Store was built for people who refuse to stay quiet, soften their message, or blend into the background.
Here, your voice isn’t whispered — it’s worn.

Our clothing and logos aren’t fashion statements. They’re statements of truth, belief, and courage. Whether it’s Trusk, Trutin, Project 202five, Third Term, or Creep State, every design is built around one idea:

You don’t need permission to speak your mind.
You don’t need a microphone.
You just need your voice — and the courage to wear it.

Every piece is created for people who stand their ground, challenge the narrative, and believe silence is not an option. If that’s you, welcome home.


DOWNTOWN DIAMONDS — FOCUS BUILDS WINNERS

Downtown Diamonds was created because shooting is one of the hardest skills for kids to learn — and most of them don’t have private coaching, structured training, or someone who truly understands mechanics.

I wanted to change that.

The diamond-shaped target gives kids something simple and specific to aim at.
It builds focus.
It builds consistency.
It builds confidence.

Parents and coaches tell us the same thing again and again:
Kids look at the rim differently after using Diamonds.
Their eyes stay locked in. Their form follows their focus. Their shots improve faster.

Made in the USA, weather-resistant, and trusted by families, schools, and youth programs — Downtown Diamonds makes real improvement possible, even without access to coaching.


DETOUR DRIVER WIPES — WHERE THE STORY STARTED

Detour.Store began long before apparel — with long roads, long days, and a simple problem: staying clean.

I created Detour Driver Wipes for myself and for other drivers who needed something better than baby wipes — something tougher, cleaner, and designed for adults who work hard.
The result was a wipe made with premium spunlace material: thicker, stronger, more durable, and actually designed for the job.

Truckers, workers, travelers, and everyday people still rely on them today.
They’re the product that started this journey — and they remain part of the brand’s backbone.


WHY DETOUR?

Because you’re not here to be quiet.
Because you believe your message matters.
Because speaking up is a choice — and so is staying silent.

At Detour.Store, we choose the first one.

Wear it.
Stand by it.
Own it.

 Greg Cyr. 
Want the quick version? See What These Logos Really Mean.