About Detour
ABOUT DETOUR.STORE
Detour exists because pretending everything is fine doesn’t make it true.
Some problems don’t arrive all at once.
They build quietly. They normalize slowly. And by the time they’re obvious, the damage is already done.
Detour was created to mark those moments — the ones people feel but hesitate to name.
WHY WE MADE DETOUR
We kept seeing the same pattern:
- Power concentrating.
- Lines being crossed.
- Warnings dismissed until the cost shows up.
And we noticed something else just as consistent:
People felt it — but didn’t always know how to say it out loud.
Detour exists to make that easier.
WHAT THE LOGOS DO
Every Detour logo is a warning sign.
The red circle and slash mark the boundary — what doesn’t belong and what isn’t acceptable.
They aren’t slogans.
They’re lines in the sand.
If you understand them instantly, they’re for you.
They mean the same thing every time.
WHO DETOUR IS FOR
Detour isn’t about sides.
It’s about limits.
It’s for people who:
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Pay attention
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Notice patterns
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Believe rules should still mean something
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Don’t need permission to say “not this”
You don’t have to explain yourself here.
WHY WE WEAR IT
Clothing is visible.
That’s the point.
Detour makes it easy to say what you’re already feeling — without having to argue, explain, or convince anyone.
Sometimes the message is the boundary.
THE BOTTOM LINE
This road doesn’t end well.
Detour marks the hazards.
If you’re here, you probably already know why.
Greg Cyr.
