What These Logos Really Mean

WHAT THESE LOGOS REALLY MEAN

At Detour.Store, every logo is a line in the sand.
The red circle and slash say one simple thing: “Not this. Not anymore.”

Here’s the short version of what each design stands for — so you can wear the message that fits you best

TRUSK

Short version:
Power shouldn’t be bought, and it shouldn’t be worshipped.

What it means:
Trusk calls out the mix of fame, money, and influence that tries to stand above everyone else.
It’s a reminder that no one is bigger than the people they serve.

TRUTIN

Short version:
Truth comes before team.

What it means:
Trutin is for people who won’t bend the facts to protect anyone’s image.
It says loyalty has limits — and truth is the line

PROJECT 202FIVE

Short version:
The future doesn’t belong to hidden agendas.

What it means:
Project 202five pushes back on quiet plans made out of sight.
It’s a statement that everyday people, not playbooks, should shape what comes next.

THIRD TERM

Short version:
Limits matter.

What it means:
Third Term is a stand for rules that don’t move and lines that don’t shift when it’s convenient.
It’s a clear message: no extensions, no exceptions.

CREEP STATE

Short version:
Power grows when nobody’s looking.

What it means:
Creep State calls out slow, subtle overreach — the kind that slides in quietly and stays. It’s worn by people who pay attention and refuse to pretend they don’t see it

WHY THE RED CIRCLE & SLASH?

It’s the universal “No” sign — simple, direct, and understood everywhere.
On each design, it marks the thing you refuse to normalize or ignore.


WEAR YOUR LINE IN THE SAND

Every Detour.Store logo is more than artwork.
It’s a choice:

  • What you won’t accept

  • What you won’t stay silent about

  • What you want the world to know when you walk into a room

Feel it. Wear it. Own it.